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Broadcast Design
NETWORK REDESIGN PITCH
MSNBC, NBC Universal
Network re-skin pitch. It was largely based on imagery projected on to glass panels. Crystal-like, rainbow, refracted light edges. Photography was
meant to look like it was projected on to glass panels. A lot of plays with light, flares and shadow to give the impression of depth and movement.
All work done in Adobe Photoshop.
NETWORK PRESIDENTIAL OBITUARY
Pitch - NBC Universal
CNBC HD+
CNBC, NBC Universal
As a main feature of the launch of CNBC HD+ the real-time stock side panel was introduced. By shifting an upconverted 4:3 image to the left in the new
16:9 format we were able to accommodate this new, live information graphic. Worked closely with Creative Director on concept design and deliverables.
All work done in Adobe Photoshop. Creative Director: Victoria Todis
THE VOICE OF THE VOTERS
MSNBC, NBC Universal
Segment logo transitions for the 2016 Presidential election.
OJ SIMPSON: CHASING FREEDOM
NBC News, NBC Universal
NBC News aired a special report covering OJ Simpson's parole hearing.
Concept design, art direction, storyboards. Motion: Michael Cole
2017 PRESIDENTIAL INAUGURATION PACKAGE
NBC News, NBC Universal
For the 2017 Presidential Inauguration NBC was looking for a different approach to the network graphics package, one that would stand apart from the others. I knew the easy solution would be a logo set in the predictable initial-capped, serif type treatment contrasted with a spencerian script. So I decided to try a letterspaced, san serif Brandon Grotesk instead against a deconstructed American flag . I treated the photography with a mezzotinted black and white effect.
Concept design, art direction, storyboards, segments and all related presidential packages. Motion: Heemon Kwon.
THE WASHINGTON POST AND MSNBC PITCH
MSNBC, NBC Universal
Concept designs and storyboards for a new show that was in development on MSNBC. It was to feature the day's top stories printed in the Washington Post. The directive was to have the design address both print and digital aspects how people get their news. I decided to merge references to the printed newspaper with a pixel-stretching, photo-pixelating colorful nod to the digital age. The project was ultimately killed and reduced to a segment on another show.
There are 2 different looks presented here.
MONEY, JOBS, IDEAS
Pitch, MSNBC - NBC Universal
This styleframe was a pitch for an MSNBC show entitled Money, Jobs, Ideas which was not used due to the show eventually changing to Velshi and Ruhle.
I loved the type design and the color palette and regret the show changing its name since I saw many interesting possibilities for really cool animation utilizing the connected letterforms as well as the subtle background texture which consisted of a dollar sign, a briefcase and a lightbulb in a stylized profile of a head..
ADVANCING THE DREAM - LIVE FROM THE APOLLO
MSNBC, NBC Universal
MSNBC aired a special honoring the anniversary of Dr. Martin Luther King's famous "I Have A Dream" speech at the famed Apollo Theater in Harlem, NYC. For this package I created a type-driven background texture using the names of influential people in the African-American community which was later changed to famous quotes by MLK. The concept was for 3 red neon lines, influenced by the Apollo Theater logo, to travel through historic events encountering spotlights which highlighted the guests who appeared on the show - Magic Johnson, Condoleeza Rice, Stevie Wonder and Tyler Perry. Along the bottom was part of the speech presented in an interesting type-treatment. The lines were originally meant to resolve into the Apollo logo in the endframe.
The top image is the logo/endframe I pitched. The bottom is the open animation which resolves on the endframe with the logo NBC wanted to use.
Concept design, Storyboard. Motion: Greg VanWhy
INTERNAL PROMO
NBC Universal
This piece was designed for an internal initiative at NBC intended to educate employees regarding the OT&S department's importance to the network.
The often under-appreciated department is responsible for programming making air in many, many ways which often go unacknowledged. It was an especially challenging assignment as the imagery supplied was mostly unappealing, low-res b+w shots of the different technologies used in the department. I decided to create interesting patterns from the images which animated in playful ways, accompanied by the respective, defining text. This was meant to grab the
attention of employees on monitors in places like the cafeteria and in elevator waiting areas. The use of a super-bold color palette was a request.
Concept, design and storyboard. Motion: Heemon Kwon
CNBC 20TH ANNIVERSARY NETWORK ID
CNBC, NBC Universal
When CNBC was celebrating its 20th anniversary I was asked to design a new ID /bug incorporating the 20 somehow into the CNBC logo.
My pitch was to carefully weave the 20 through the white lines of the NBC peacock. The intent was to clearly show the number 20
while still keeping the integrity of the iconic peacock.
Logo design. Motion: John Rehm
BEHIND THE GOLDEN ARCHES
CNBC, NBC Universal
Styleframe pitch for a documentary exploring the business end of what goes on behind-the-scenes at McDonald's fast food chain.
JOHN MCCAIN OBITUARY
NBC Universal
Rough boards meant to show the steps in an open animation. The last shot before the final endframe is meant to be a poignant nod to McCain making his final exit.
UP LATE WITH ALEC BALDWIN
MSNBC - NBC Universal
MSNBC aired a short-lived, late-night talk show starring Alec Baldwin. I designed a black and white, film noir - influenced graphic treatment
which reflected late night in NYC.
Concept design and storyboard. Logo design: Joe MacDonald. Motion: Heemon Kwon
MEGYN KELLY TODAY PITCH
NBC Universal
Megyn Kelly was given her own show as part of NBC's Today show, assuming the 3rd hour spot. Since this was part of a.m. programming the intent was to give this a sunrise, morning like feeling. Type and photos move left and right in contrary motion, overlapping with varying degrees of transparency. Logo animates together in the endframe, where the Y in Megyn rests within the center of the M in the MK logo. Vertical line precisely hits the right vertical side of the M. MK pattern fills the large MK. Beneath the storyboard you can see how the MK logo, when duplicated and revolved around a central point can come together to create a sun as a nod to the show airing in the morning, 3rd hour of NBC's Today show.
ON ASSIGNMENT W/ RICHARD ENGEL
Pitch - NBC Universal
BLUE DOT IN A RED STATE PROMO - THE RACHEL MADDOW SHOW
MSNBC, NBC Universal
Concept, Design and Storyboard. Motion - Kevin Boudreau
INSIDE NIKE
CNBC, NBC Universal
Concept design, logo design. Motion: Michael Schwartz
THE AMERICAN DREAM WITH JIM CRAMER
CNBC, NBC Universal
This was a show that took CNBC's Jim Cramer on the road in pursuit of stories of people living the American Dream.
Concept design, logo design. Motion: Jeremy Spain
HEADLINERS
MSNBC, NBC Universal
This was a pitch created for MSNBC's Sunday night original programming documentary series, Headliners. It begins with fragments of the deconstructed
Headliners logo animating on screen, eventually coming together along with photos and other elements to form the end frame. Each show was to feature a different celebrity and the logo would have different color breaks specific to each. The treatment of the name of the featured celebrity would change for each, as well as the treatment of the imagery.
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